Our Client is seeking to employ a Digital Marketing and Social Media Consultant to their team at their head office based in Greenbushes, Port Elizabeth.

Purpose of the Role:

Lead and grow the digital presence across South Africa and the United Kingdom, with a strong social media-first focus. This role blends content creation, community management, influencer partnerships, paid social advertising (Meta), brand protection, and performance reporting — to strengthen brand awareness, increase engagement, and support sales growth.

Requirements:

• Proven experience managing social media for a brand/business.
• Strong content creation and copywriting skills.
• Valid drivers license and own vehicle.
• Advanced working knowledge of design tools (e.g., Canva / Adobe).
• Video filming and editing experience.
• Understanding of Meta advertising platforms.
• Excellent communication, organization, and independent working capability.
• Influencer marketing experience.
• E-commerce/marketplace exposure.
• Knowledge of SEO and digital marketing best practices.
• Experience supporting international markets.
• Photography and videography capability.

Technical Tools (Must-Have)

• Canva (advanced)
• Meta Business Suite
• Meta Ads Manager
• CapCut / InShot (or similar video editing tools)
• Microsoft Office Suite
• Google Workspace
• Google Drive
• ChatGPT/Gemini AI exposure

Responsibilities, but not limited to:

Social Media Strategy and Community Growth

• Own end-to-end social media strategy across Facebook, Instagram, TikTok, YouTube (and emerging platforms).
• Plan, schedule, publish, and manage content calendars with consistent brand voice and visuals.
• Stay on top of platform updates, competitor activity, and social trends.
• Identify opportunities for seasonal campaigns and international awareness days.
• Grow communities through organic posting and active audience engagement.
• Manage customer interactions professionally (comments, DMs, queries).
• Track and improve KPIs: reach, engagement, follower growth, CTR, conversions.
• Produce regular reporting with insights and recommendations.

Content Creation, Video and Copy (Social-Optimised)

• Create engaging content for social, websites, ads, and product launches.
• Film, edit, and publish:
  • product demos, educational content, testimonials, promotional videos
  • short-form video for Reels, TikTok, Shorts, and paid campaigns
  • behind-the-scenes, unboxings, and customer-focused video content
• Write captions, scripts, headlines, product descriptions, and ad copy tailored to different audiences.
• Experiment with trends and emerging formats to maximize reach.

Brand Assets and Creative Production

• Design and maintain digital and print marketing collateral, including:
  • flyers, posters, brochures, point-of-sale materials, email graphics, product inserts, sales collateral
  • product spec sheets and documentation updates
• Ensure all creative output aligns with brand guidelines and visual standards.
• Maintain brand templates and a tidy asset library.

Influencer and Creator Partnerships

• Identify, recruit, and manage influencers and creator collaborations.
• Negotiate deliverables, timelines, and campaign expectations.
• Draft influencer agreements and campaign briefs.
• Brief influencers on product and brand requirements; review and approve content before posting.
• Track performance and maintain influencer databases.
• Build strong relationships with creators and media partners.

Digital Advertising (Meta-Driven Support)

• Assist with the planning, setup, monitoring, and optimisation of Meta paid campaigns.
• Develop ad creative and copy concepts (alongside internal/agency support where needed).
• Support monthly reporting and performance analysis.
• Collaborate with external agencies/partners as applicable.

Brand, Reputation and Community Management

• Protect and strengthen the brand across all customer touchpoints.
• Monitor brand sentiment and online reputation.
• Promote media coverage, partnerships, and PR opportunities.
• Coordinate giveaways, competitions, customer reviews, and community initiatives.
• Maintain accurate records of campaigns, reviews, and influencer activity.

E-commerce and Product Content Support

• Create and update product content for websites and marketplaces.
• Support product launches with marketing materials and supporting copy.
• Ensure product information, imagery, and content remain accurate and current.
• Assist with UK content creation and optimisation.

Administration and Reporting

• Maintain organized digital asset libraries (shared drives, folders, archives).
• Compile social, PR, influencer, and campaign performance reports.
• Track deadlines, deliverables, and ongoing campaign tasks.
• Support internal marketing requests and cross-departmental projects.

Please note that should you not receive a response within 2 weeks of applying, you may consider your application unsuccessful.